The broadcaster recorded an average of 1,571,000 viewers during the day – an increase of 64% compared to 2023 – and 2,641,000 in prime time; Data is from the third quarter
The cable TV segment was helped by the elections in the United States and the controversy between Donald Trump (Republican Party) and Kamala Harris (Democratic Party). fox news Like to remain the leader in viewers in the third quarter, leaving behind traditional broadcasters abc, cnn And nbc,
broadcaster Registered An average of 1.5 million viewers during the day – an increase of 64% compared to the same period in 2023 – and 2.6 million in prime time from 7 pm to 11 pm (an increase of 55%).
The result represented 52% of total daytime viewers and 53% of primetime cable TV viewers. This is the best result since the first quarter of 2023.
In comparison, msnbc There were 889 thousand total viewers (14%) and 1.4 million viewers during the day. primetime In the quarter. Already cnn 557 thousand and 896 thousand registered respectively.
During prime time from 8 pm to 11 pm (primetime From abc and from cbs), here is the average number of viewers in the quarter:
- fox news, 3.1 million;
- abc: 2.8 million;
- cbs: 2.3 million;
When considering only the month of September, fox news Also presents better numbers. There were 1.4 million viewers during daytime (an increase of 34% compared to the same month in 2023) and 2.4 million in prime time – an increase of 46%.
broadcaster also The best audience recorded During a debate between vice candidates, Tim Walz (Democrat) and J.D. Vance (Republican) in September. There were 10.7 million viewers, of which 2.5 million were aged between 25 and 54 – considered more regular consumers and having greater purchasing power.
The numbers are encouraging and represent a small improvement in cable TV viewership in the US, where 2023 was very poor. Last year, Fox News’ average daily audience totaled 1.2 million people. read more In this Reporting.
brazil
Brazilian cable news channels also face difficulties and have small audiences, as shown power360 In this August 2023 post. Globonews, CNN Brazil And Jovem pan news Lead the audiences of the 5 main paid news TV channels. record news And bandnews Complete the list.
However, overall, they have a maximum of 195,636 viewers watching their 5 channels simultaneously.
