Focus team
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Cerbras, a manufacturer of ceramic and porcelain tiles, announced a $ 170 million investment to establish a new production line for its unit in Maracana. The expectation is that the new line will be inaugurated in the second half of this year and it will create about 150 new jobs.
The investment has come in the wake of the construction boom in recent months. Even during the epidemic, the sector showed strong results driven by reforms and the creation of new assets.
According to the company, investment continues to be in high demand for ceramic and porcelain tiles. In 2020, Cerbras broke a production record and reported a 12% increase in sales compared to 2019.
In the second half of 2020, production of coatings increased by 17%, reaching maximum monthly production capacity from August to December last year.
With the expansion and acquisition of machinery, the factory’s production capacity should reach 4 million square meters per month, placing Cerbras among the five largest industries in the segment in Brazil. Today, the company sells its products to 14 Brazilian states and exports to more than 30 countries.
The products
The new production line will make it possible to expand the mix including large-format porcelain tiles (120 x 120 m, 120 x 60 m, 90 x 90 m, 22.5 x 120 m and 15 x 120 m). “Cerbras will be the only factory in the North East to produce these formats that meet new global trends in architecture and design. And we are going to produce them with the most modern technology in porcelain tiles in the world, ”said Cerbras director Mariana Mota.
Along with expanding its production capacity, Cerbras also intends to expand its reach in Brazil in 2021. The company aims at markets in the Midwest, South-East and South, especially in cities with a greater focus on serving architects and spacers.
The company currently has customers in Latin America and the United States.
