Realme aims to start local manufacturing of laptops and tablets in India by early 2023, and has already started talks with three potential partners. In addition, the Chinese company has extended its partnership with KHY Electronics to manufacture audio products in Noida.
“We invested Rs 26.7” Ten million Just to build a product with KHY, and we’ll continue to invest as we bring more products to India. We will bring 6-8 products in these categories by the end of 2022. Everything will be done locally and it will be decided how much additional investment is required,” said Madhav Sheth, CEO, Realme India. ET. To,
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Sheth said the investment and future construction plans will create more than 1,000 jobs in India. Currently, Indian companies Oppo, Wingtech Mobiles and DBG Technology make smartphones for Realme. Bhagwati and Videotex manufacture smart TVs for the brand.
“We aim to produce 300,000 units of audio products locally by the end of the year. Our partners have a total capacity of 3.5 million across all product categories. The company is seeing significant growth in the Indian segment, driven by affordability. For [fones] TWS, consumers are looking to forgo wired products, and affordability helps them choose these products. Consumers are moving towards high lifestyle products. Accessibility is the main factor here,” said Sheth.
As for smartwatches, the Realme executive said that consumers are looking for second screen as well as smartwatch health and fitness offerings, resulting in the growth of the segment. “The journey for audio products and wearables has begun in India. We want to bring factories to India. We will expand the ecosystem and we are evaluating more [parceiros] For the production of audio products and wearables. ,
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The executive further said that Realme will focus on bringing more entry-level 5G handsets to Indian consumers to move towards the new internet connection standard. “We give people more options to choose from a 5G smartphone than a 4G smartphone and with the best possible specs,” Sheth concluded.
via 91mobiles
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