digital platform hbo max I TNT Sports Stadium Will offer Paulisto from 2022. The agreement signed with the So Paulo Football Federation also includes the exhibition of Paulisto Feminine, Paulisto A2 and Under-20 matches.
“This partnership reinforces our commitment to content that touches the hearts of our fans. We already have strong relationships over the years with other rights and through the strength of our digital platform. We are delighted to be able to offer such relevant content to millions of Brazilians the way TNT Sports does,” commented Diego Vieira, Head of Sport at Warner Media Brasil.
The country’s most coveted state reaches its third broadcast partner, following the recent announcement of agreements with YouTube and Record TV. With this agreement, Paulista Federation consolidates the creation of a new distribution model for Paulisto, expanding the number of partners and ensuring an even greater performance of competition across all platforms. Among all football competitions in the country, the Campeonato Paulista had the highest-rated game of the year for four consecutive years in So Paulo.
FPF President Reynaldo Carneiro Bastos says, “Another global legend becomes a partner of So Paulo football. We are very pleased to announce HBO Max as the broadcast partner of Paulisto, who once again strengthens So Paulo clubs. and shows relevance.”
In all partnerships, the FPF will centralize the production and generation of Paulistão’s images for all broadcasts, in a model following the main competitions in the world. This ensures standardization in production and a unique visual identity across all matches, regardless of which one is broadcast, improving the perception of the product to fans and sponsors.
Who conducts the rights negotiation process on behalf of the FPF is, in a special way, Livemode, a function that began in 2018.
About WarnerMedia
WarnerMedia Latin America, a division of WarnerMedia International, is premium and popular to audiences across the region through its consumer brands: Premium (HBO, HBO 2, HBO Family, HBO Pop, HBO Extreme, HBO+, HBO Signature and HBO) Creates and distributes content. Mundi); General Entertainment (TNT, TNT Series, Space, Cinemax, TCM, I.Sat, Warner Channel, TBS, HTV, MuchMusic, Glitz* and TruTV); Kids (Cartoon Network, Boomerang and Tooncast); Sports (TNT Sports) and News (CNN International, CNN en Espaol, CNN Chile and HLN). Also, Warner Bros. The region integrates its WarnerMedia Latin America unit with its four operating regions: television content distribution; Home entertainment, cinema and consumer products. The company also owns its own movie label, Exclusively Crowd, and digital content brand Razz. In June 2021, the group presented HBO Max in 39 countries in Latin America and the Caribbean. The direct-to-consumer streaming platform offers a wide array of world-class entertainment and stories for all audiences from iconic brands such as HBO, Warner Bros., DC and Cartoon Network.
About TNT Sports
TNT Sports is a brand from WarnerMedia Latin America that brings together all the company’s sports content in the region. With a dominant presence in Argentina, Brazil, Chile and Mexico, TNT Sports captures the passion of all fans through its 24/7 offer and its slogan “Pacian Sin Limits” / “Passion Without Limits”. Through its multiple screens and platforms, they have competed in the AFA (Professional Football League and Women’s Football), CBF (Brasileirao) and ANFP (First and Second Division) tournaments, as well as the main football competitions in Europe (UEFA Champions League, UEFA Nations). broadcasted. League, Serie A, UEFA Super Cup and Qatar 2022 Euro Qualifier, among others). Exclusive events and events, complemented by digital content and coverage, global focus and a proposal designed by and for a renowned journalist team and correspondent fan in Europe, where passion and emotion set the rhythm of the heart.
About HBO Max
HBO Max™ is WarnerMedia’s direct-to-consumer streaming platform that delivers great quality entertainment. HBO Max has the widest range of stories for all audiences from iconic brands like HBO, Warner Bros., DC, Cartoon Network and more. The streaming platform was initially launched in the United States in May 2020. The global rollout of HBO Max has begun in 39 markets in Latin America and the Caribbean, and the platform will arrive in Europe later this year, followed by streaming services. The HBO brand is beginning to change.
