Liverpool have announced a new multi-year partnership with Ladbrokes. The company will be the club’s official betting partner in the UK and Ireland.
With the collaboration, Bett, which is owned by Entain, will see its brand displayed on LED screens around the pitch at Liverpool FC Women’s Anfield and St Helens Stadium. Reds fans will benefit from exclusive content and unique experiences.
The betting company will also continue its operations aimed at community service and supporting grassroots football.
“Ladbrokes is one of the most established and recognised high street betting companies. This new agreement allows the operator to further its local community work, particularly in areas of high social deprivation, by using football to enhance physical and mental wellbeing,” commented Ben Laity, Commercial Director at Liverpool FC.
“At Entain, we are committed to only working with partners who align with our values, and Ladbrokes and Liverpool have so much in common: great heritage, ambition and commitment to serving our communities, not to mention a passion for football, making this the perfect partnership,” said Charlotte Emery, marketing director at Ladbrokes.
