The legal framework for the development and use of Artificial Intelligence (AI) was launched in Brazil. There was already a lot about regulation in full progress in the European Union and the United States, but here the matter was delayed. The landscape is starting to change. In late September, the Chamber of Deputies approved a bill that establishes the foundations and principles for AI in the country.
The framework defines the rules of the game for AI development and outlines how it will be applied to the daily lives of companies and citizens. In line with the General Data Protection Law (LGPD), this regulation serves as a guide for the work of Brazilian companies in the startup and research and development (R&D) sectors in this important area of innovation.
In this regard (from consumers to developers), there are tools to bring greater transparency in the development of technologies, the security and confidentiality of the data collected, and accountability in contracts and surveys. In addition to ensuring compliance with the LGPD, AI agents will be responsible for publicly disclosing the institutions responsible for the system and the norms and procedures used in the robot’s programming.
Big technology companies inside and outside Brazil are calling for AI regulations to avoid future liability, to clarify the rules and boost competition in the sector. In Brazil, even without defined regulations, investment in the sector has soared: the contract for investments in the order of US$464 million for this year, forecast by IDC Consultancy, is between software, hardware and AI support services.
For Rio Grande do Sul, the land of important technological poles, with many innovation projects especially under the umbrella of its capital, Pacto-Alegre, the legal framework may have come at an excellent time. With a business environment more conducive to investment and innovation, our startups and companies that invest heavily in research will have the security needed to launch artificial intelligence with the quality seal of the state of Rio Grande do Sul.
