• Adidas plunges into the metaverse
• Partnership with Bored Ape Yacht Club, Punks Comic and Gamani
• American competitor Nike also active in the virtual space
There is also great potential for NFTs in the virtual space metaverse. And so sporting goods maker Adidas recently ventured into the virtual world to equip characters with their own clothes.
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Adidas conquers new territory
Tweets from Bored Ape Yacht Club (BAYC) with a photo of their first NFT, Ap Nr, in late November. 8774 and PUNKS comic With a photo of Courtney, one of the main characters in the PUNKS comic with Adidas merchandise, signifies an upcoming partnership between the NFT communities and the game goods maker. As a result of the surprise announcement, pictures of monkeys in Adidas tracksuits dominated the timeline on Twitter.
Now it’s a Collab /// @BoredApeYC @ adidas pic.twitter.com/YHQPZsXUt3
— patrickjames.eth (@patrickjamesNFT) November 29, 2021
In early December, Adidas Originals confirmed a collaboration with Bored Ape Yacht Club, NFT Comics Punks Comic and crypto investor and NFT collector Gumney. In addition, Adidas Originals has changed its Twitter profile picture to a bored ape cartoon with Adidas Originals clothing, including the Adidas Originals logo, the Punks comic logo, and the Gmoney iconography.
Today we leap into the metaverse @BoredApeYC, @gmoneyNFT And @punkscomic,
The time has come to enter the world of limitless possibilities.https://t.co/LmgtrRn20c pic.twitter.com/40kU8tayrS
— adidas Originals (@adidasOriginals) 2 December 2021
The tweet from the announcement also included a link to the Adidas website and a clip with the avatars. Adidas’s Metaverse tab on the website does not yet provide further information about Adidas’s Metaverse activities or plans. Interested parties can register for exclusive news with their email address and the company uses a QR code to redirect website visitors to its CONFIRMED app for more information, where Adidas can provide more information about its project and its partner partners. Presents in detail.
“If you follow the principle that nothing is impossible, it will take you to the strangest places,” Adidas wrote in its CONFIRMED app at the beginning of the Metaverse. “In the past we have explored the most remote corners of culture. But now we have descended into a wild world where the possibilities are truly endless. This fall, Adidas, known for its originality and innovative spirit, is a new entourage of creativity. Entering the field is Conquering: The Metaverse.”, hence the sporting goods manufacturer.
Adidas’s Partner I’m Metaverse
Adidas’ partner, Bored App Yacht Club, is, as the sporting goods maker writes, “a collection of 10,000 Bored App NFTs on the Ethereum blockchain that are ubiquitous in popular culture. Each Bored App NFT owner gives access to one.” A one time exclusive club with benefits like merch drops and events.” Adidas Originals joins Bored Ape Yacht Club with the first NFT, ep number 8774. This monkey avatar is the Indigo Heart, as Adidas writes, “a rebellious optimist who sees the world through heart-shaped glasses”. According to NFT marketplace OpenC, Adidas bought #8774 for 46 Ether in September. As reported by the Altcoin Buzz portal, BAYC is by far the second most popular collection on OpenSea with a total value of 243,190 Ether.
Adidas writes of Gamoni, “renowned NFT culture influencer, knowledge broker and community leader” “known for its famous monkey cryptopunk with the orange bean”. “As a true NFT thought leader and crypto visionary who introduced the world to the phenomenon of digital status symbols,” he is “a respected member of the original Fortune NFTY 50.” It is thanks to him that the world of NFTs is now known to a wider audience. In adidas’ clip at the beginning of the Metaverse, he can be seen as an avatar next to ep number 8774.
Adidas’ third companion, Punks Comic, is a physical and NFT comic. “Punks was born out of a desire to bring the popular NFT collection with a comic name, body, background stories and actions,” Adidas said in its app. Avatar Courtney, who also appears in Adidas clothing in a clip published on Twitter, is one of the main characters in the Punks comic, which collectors not only receive as NFTs when they buy, but downloadable PDF versions of the original receive as well. Comic, as the portal NFT Now reports. According to Altcoin Buzz, the PUNKS comic is the 20th most popular collection ever on OpenSea and holds a total of 41,356 Ether.
Apart from Adidas, Nike has already plunged into the virtual space. In November, the American company announced a partnership with online gaming platform Roblox. “Roblox has a new place for Nike fans to network, share experiences, and compete against each other: NIKELAND. Nike built this bespoke world against the backdrop of its global headquarters and Roblox’s built on its goal of creating in immersive 3D space. Play sports and lifestyles,” Nike said in its press release. Here too, users can equip their NIKELAND avatar with exclusive Nike products.
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